You searched for: "*"

The results has been filter on Authors containing Patrick Van Kenhove.
ANA has found 1 results for you, in 109 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The battle for loyal customers

This paper focuses on two different strategies that companies can use in order to increase customer loyalty: a relationship strategy which is intended to build long-term relationships with individual customers and a reward strategy which is intended...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Kristof De Wulf, Patrick Van Kenhove
November 1, 1996
×

Citation

De Wulf and Van Kenhove (1996a, November 01). The battle for loyal customers . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-battle-for-loyal-customers-